I wanted to introduce myself and thank you for listing your home with us! I am the Team Manager for The Matt Difanis Team. We are delighted to be working with you on the marketing and sale of your home. I am writing to let you know what we have done thus far to market your home, as well as previewing what you can expect from us going forward.
As you know, we make sure that all photos are ready to go from the first moment your home crosses the Multiple Listing Service as a new listing. We do this because the maximum number of eyeballs are looking at your listing when it first shows up on the MLS, REALTOR.com, Remax.com, Trulia.com, Zillow.com and a myriad of other consumer real estate Web sites.
Your home is already in the MLS, REALTOR.com, Trulia.com and Zillow.com. Since our listings propagate to dozens of Web sites, we cannot tell you exactly when it hits each of them, but you can generally expect that your home will show up on all consumer Web sites that receive full MLS listing data, or that receive your home's information from our partnership with The Real Estate Book, within the next several days. One of the first things a potential buyer will ask for is average utility bills. Attached is a release form from Ameren allowing me to access your 12 month history report. Please complete and sign the form and return it to me as soon as possible. I will then upload the report to your listing in the MLS.
In addition to a tremendous amount of online marketing, our biggest print advertising investment is in The Real Estate Book, which publishes new issues about every four weeks. Ads for each issue are due a couple of weeks before the issue hits the streets, so depending on where we are in the print cycle, your home may show up in The Real Estate Book in as little as a couple of weeks or in as long as six weeks. We purchase enough space that we are typically able to showcase our entire listing inventory in each issue. And The Real Estate Book's print presence is complemented by significant online marketing done through The Real Estate Book’s partnerships with various Web sites, in addition to its own TREB.com site.
We will gladly schedule open houses for your property if you would like one. They can be useful for generating traffic and feedback, but they also create possible security risks (since one person cannot see what people are doing simultaneously in multiple rooms of the home), and they are not a critically important marketing item from our standpoint. So if you are willing to have your home held open, we will happily accommodate you and advertise it in the newspaper and online. If you prefer not to have public open houses for any reason, let me know, and don’t worry that it will create a marketing impediment.
You will receive emails early most weeks with a report to show you the number of online views for your home on Trulia, Zillow, and REALTOR.com. Remember, we have your home on dozens of sites, but Trulia, Zillow and REALTOR.com are among the highest traffic, and provides us with excellent metrics that we can share easily. So keep in mind that this is a glimpse of just a small portion of your home's online presence. The first report(s) will just show you a single bar on a graph with the views for the week. Over time, the graph will show historic data, so you can tell how the most recent week of views compares with past weeks. Generally speaking, the first full week on the market will see a relatively high number of views, followed by some drop-off, but you will notice a good bit of variation, reflecting everything from weather to holidays to school schedules, so do not worry too much about a week or two that may appear to have a sharp decrease in views. Finally, since we upload high resolution photos of your home directly to Trulia, Zillow, and REALTOR.com, the statistics for the number of viewers who click through to the virtual tour is not representative of how closely someone examined your home's listing. That is, without clicking the virtual tour, site visitors can see as many as 25 high resolution images with your listing and may therefore skip clicking a separate virtual tour link.
I will also be in touch as your home has showings. We follow up with every agent and every showing on every one of our listings. We employ a very specific protocol for this, following up via email with a handful of photos of your home embedded in the email, designed to ensure that agents get our follow-up in a manner that maximizes the chances of a response while ensuring that they won't have trouble remembering which property we are referencing. Keep in mind that agents cannot be compelled to provide feedback, so anything we get is a courtesy on their part. We will pass along verbatim all the feedback that we receive, but be prepared for the feedback not to be terribly nuanced. We get about a 70% response rate, and it will let you know if your home is still under consideration by those buyers, and we will usually hear if there is a problem with the property that we can correct or improve.
Other communication will include individual emails and/or phone updates from Matt. He will typically be in touch if there is a specific update or question that has come through from another agent or from a buyer. He also occasionally sends out updates to show what is going on in your particular home’s market segment. Matt’s schedule can vary widely from day to day and week to week, please know that Matt and I are always eager to hear from you if you have questions, concerns, or need to brainstorm. You are always welcome to contact Matt directly on his cell phone at 217-369-6765 or at his email address (Matt@MattDifanis.com). Since I am in the office full time (while Matt and the other licensed team members are out in the field frequently), you are always welcome to contact me during my regular weekday 8:00 to 3:00 hours. If any issue needs immediate attention outside those hours, Matt welcomes contact from you any time.
On the subject of communication, we want to try to accommodate your preferences to the best of our ability. For example, I am happy to schedule in-person meetings with Matt if it works into your schedule, or if you prefer phone calls over email updates, let me know. Otherwise, much of Matt’s and my correspondence will be via email, unless we have something clearly urgent—like an offer—to communicate, in which case we may still email you, but will also follow up by text or phone. But the bottom line is that if you need anything, we are accessible and eager to assist you any time in any way we can.
Thank you again for giving the Difanis Team the opportunity to work with you. We appreciate it and look forward to helping you get your home sold as quickly as possible for the highest possible price.
Tracy Wilson, Team Manager
The Matt Difanis Team
Matt Difanis, Jeffrey Gibbens & Jayme Ahlden
RE/MAX Realty Associates, Champaign, IL
217-.373-4876 – Direct Dial Office Line
801-912-5405 – Direct eFax
Hours: M-F 8:00-3:00
Digital copies of The Real Estate Book:
Volumn 23 Issue 2 - Not Yet Released
Volumn 23 Issue 3 - Not Yet Released
Volumn 23 Issue 4 - Not Yet Released
Volumn 23 Issue 5 - Not Yet Released
Volumn 23 Issue 6 - Not Yet Released
Volumn 23 Issue 7 - Not Yet Released
Volumn 23 Issue 8 - Not Yet Released
Volumn 23 Issue 9 - Not Yet Released
Volumn 23 Issue 10 - Not Yet Released
Volumn 23 Issue 11 - Not Yet Released
Volumn 23 Issue 12 - Not Yet Released
Volumn 23 Issue 13 - Not Yet Released
Volumn 22 Issue 7 - Front Cover
Volumn 22 Issue 13 - Front Cover